In October 2025, Jaguars owner Shad Khan said Jacksonville lacks infrastructure, such as hotel rooms, to host a Super Bowl, though it could host events like the NFL Draft. A commissioned economic impact study had listed the Super Bowl among target mega-events.
In October 2025, Shad Khan said Jacksonville lacks the infrastructure, such as hotel rooms, to host a Super Bowl. He added that the city could host other NFL events, such as the draft. Khan, the Jaguars owner, told talkSPORT that the city will have to develop before it can be in the mix.
Khan had taken a similar stance in 2016, when he said a Super Bowl in Jacksonville was definitely not happening.
A commissioned economic impact study used to justify the public spending attributed roughly $700 million over 25 years to mega-events visitor and operator spending. The study listed the Super Bowl, the NFL Draft and College Football Playoff games as target events.
