The Hershey Company announced its 2026 holiday lineup on Nov. 5, 2026. It includes Grinch-themed Kisses and Hugs, Kit Kat Santa & Reindeer, Reese's Reindeer Mix, new popcorn options and several returning seasonal items.
The Hershey Company announced its 2026 holiday lineup on Nov. 5, 2026, blending new treats, festive flavors, seasonal shapes and sweet-and-salty snacks. The lineup includes Hershey's Kisses Cindy-Lou Who Strawberry Sugar Cookie candies, Kit Kat Santa and Reindeer, and Reese's Reindeer Mix. A Hershey marketing executive, Samantha Siegal, said the portfolio pairs familiar favorites with playful flavors, new formats and sweet-and-salty choices.
New items in the lineup feature characters from Dr. Seuss' "How the Grinch Stole Christmas!" Hershey's Kisses Cindy-Lou Who Strawberry Sugar Cookie is a limited-edition flavor inspired by Cindy-Lou Who, pairing strawberry and sugar cookie notes in festive foils. Hershey's Hugs Max the Dog Foils are Hershey's Hugs candies wrapped in Max the Dog foils and sold in a shareable bag.
Kit Kat Santa & Reindeer returns in festive Santa shapes and is joined by reindeer this time, available in multiple pack types. The product features Kit Kat wafers covered in milk chocolate. Reese's Reindeer Mix is a sweet-and-salty mix of milk chocolate-drizzled popcorn, Reese's baking chips, Reese's Mini Trees and Reese's Pieces Candy, sold in a resealable pouch.
Hershey is expanding its holiday portfolio with salty and sweet-and-salty options. They include SkinnyPop Elf Maple Syrup Kettle Corn, themed after the movie "Elf." Also offered is individually portioned LesserEvil Himalayan Sweetness Popcorn, aimed at holiday gatherings and school events.
Returning products include Reese's Peanut Butter Trees and unwrapped Reese's Mini Trees in resealable pouches. Hershey's Kisses Snickerdoodle Cookie candies and Kit Kat Peppermint Stick bars in standard and snack sizes also return. A six-pack of Hershey's Grinch Milk Chocolate Bars is among the returning items as well.
According to Hershey survey data, 78% of parents surveyed consider replicating childhood holiday traditions important. The survey also found that 62% of parents with children under age 18 report modifying traditions to fit their current lifestyles. Siegal said the lineup is designed to address both traditional preferences and changing habits.
